MetaRouter's Roku integration allows users to send data to Roku to track advertising campaigns.

Roku TV advertising is a form of advertising that uses Roku streaming devices to deliver targeted ads to viewers. It allows advertisers to reach viewers on their TVs with targeted ads based on their viewing habits. Advertisers can also use Roku TV advertising to reach viewers on other streaming devices, such as Apple TV, Amazon Fire TV, and Chromecast. Ruko’s integration will allow client to track connected TV spend to online transactions.