The future is first-party

Server-Side Tag Management Without Compromise

Harness the value of control, privacy, and performance through server-side tagging and avoid common pitfalls around technical complexity, measurement parity, and system governance.

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CLIENTS

PARTNERS

Accelerate Time-to-market

A New Approach to Server-Side
Tag Management

MetaRouter set out to fix the biggest challenges preventing server-side tag management adoption. Our platform is specifically designed to provide the deployment speed and accuracy your marketing teams demand, while simultaneously offering the flexibility and extensibility your engineering teams require for the most demanding use cases.

Use MetaRouter to jump-start your first-party data strategies and meet the future head-on.

Embrace the tag-less future today

Prepare for Tomorrow
Remove Tags Today

Client-side Javascript and Pixels have plagued your sites for years, but the server-side alternatives never felt fully baked.

MetaRouter has changed this by introducing a tag-replacement platform that tackles the main server-side tag manager (SSTM) pain points, allowing your company to finally realize the benefits of increased page performance, full data syndication control, reduced compliance risk, increased signal density, and more.

Data You Can Trust

Maintain view-through and click-through attribution with MetaRouter’s patented SyncInjector technology, eliminate bot traffic for accurate analytics, and ensure a consistent event stream with Data Replay.

Data Management Done Right

MetaRouter put an end to steep learning curves by providing an intuitive UI to quickly configure, deploy, and observe your tags with role-based access to apply internal controls.

Your Data Your Way

Put the right data in the right systems in the right format with MetaRouters robust data mapping and transformation layer, coupled with a robust tag library.

Privacy First Privacy Always

Ensure alignment between data use and visitor privacy with enhanced CMP integration, configurable consent enforcement, regional deployment offerings and single-tenant design.

enterprise-grade platform hosting

The Cure for Hosting Headaches

First-Party SSTM requires first-party hosting. Save your engineering team time and resources with MetaRouters managed hosting offerings.

Private Cluster Hosting

For those customers with unique infrastructure requirements or the desire to leverage pre-existing burn-down commitments, MetaRouter offers private cluster hosting services to accommodate those needs while maintaining enterprise performance and availability metrics.

MetaRouter Cloud Hosting

Fire-and-forget hosting with enterprise-ready SLA’s. Our fastest time-to-market offering with seamless maintenance and upgrade support providing your engineering and SRE teams confidence around a worry-free infrastructure.

Your data – Your way

Take Back Control of Your Data

Your customer data is your most valuable asset. Reclaim control of that data and amplify downstream activation by harnessing the power of our proprietary first-party, server-side data infrastructure. Revolutionize your customer data effectiveness by removing third-party tags to deliver next-level performance.

"MetaRouter complements our abilities by streaming in the appropriate event data for profile enrichment. The customization for specific attributes helps tailor the data collection and avoid noise in the pipeline."

Read More Reviews on G2

"The decision to invest in MetaRouter before our CDP was strategic. We realized that the quality and security of the data fed into the CDP would be paramount to its success.
MetaRouter's emphasis on privacy-centric, performant, and secure data handling aligned seamlessly with our objectives."

Marta Piotrowska

Director of Media, AI,
and MarTech

"We can track the events we need to improve our product experience and understand our users—and confidently meet every regulation to ensure the utmost privacy for the many families who use our apps."

Ripal Sanghani

Senior Product Manager

"In an era where client-side tracking faces limitations due to third-party cookie deprecation, MetaRouter emerges as a robust and scalable server-side alternative, empowering organizations with enhanced privacy, complete data governance, and the agility to navigate the digital analytics landscape confidently."

Isharpal Singh

Web Data Enablement & Analytics Manager

"As a scaling network of many properties and products, the ability to configure, manage, and distribute pipelines and integrations from a single system has been incredibly helpful.
Additionally, their consistent releases of valuable new features and top-notch customer success are characteristics we look for in all partners."

Ross Durbin

Senior Product Manager

"For us, what we like best is the mix of real-time data streaming with solid cross-site tracking, which is great for businesses growing online.
I also appreciate how seriously they take data governance. Using MetaRouter feels less like using a tool and more like teaming up with cutting-edge tech."