Advertising
Google Display & Video 360
Google DV360 is a demand side platform that can help users plan, execute, optimize, and report on digital advertising campaigns. End-to-end solutions like creative workspaces and automated bidding help users improve advertising effectiveness.
Why DV360 + MetaRouter
Through MetaRouter's server-side implementation of the entire Google Marketing Platform ecosystem, users can easily syndicate audiences directly from their Google Analytics 360 account to DV360, resulting in streamlined audience management. The bloat of Google tag loads is significantly reduced, resulting in a faster-loading website and higher ROI as a result, as well as improved control over customer data.
MetaRouter
Google Display & Video 360
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Google Display & Video 360
with MetaRouter
- Significantly reduce the footprint of Google's tag ecosystem on your website
- Up to 30% more data- including conversions- tracked compared to tracking with Google gtag.
- All customer data events and attributes unlocked for custom event mapping and transformation
- No effect on website load latency
