Third-Party Tags Are a Thing of the Past

It’s the next evolution of how to manage your website tagging environment. Instead of managing how javascript code is firing on your page, make clear decisions on every data parameter you collect to ensure sensitive data doesn’t get into the wrong hands. Moving to a server-side tag manager offers:

MetaRouter offers a single tag that performs page, behavioral, identity, and third-party identifier resolution packaged into one code library. It means a reduction in duplicative tracking and identity calls while giving your developers an easy-to-use data collection tag.

The ecosystem of third-party identity is in constant flux. Third-party cookie deprecation, stringent tracking restrictions, and other measures are making harder than ever to understand who your users are. MetaRouter’s Sync Injector evolves as fast your vendors do, ensuring that addressable cookie-based IDs, URL decorators, and others are included within your event stream.

Convert each incoming data parameter to vendor-specific parameters according to your preferences. We’ll provide templates for you to use, but ultimately how you send data to MetaRouter, how you map it to your vendors, and how you transform or filter it in-transit is up to you.

Each MetaRouter integration is careful thought through and designed to deliver maximum flexibility and efficacy when data is delivered to downstream vendors. Each integration relies solely on server-side integrations, so your integration preferences are applied to each data parameter- always.