Commerce and Retail Media Networks

Unlock the Full Potential of Your Retail Media Network

Maximize commerce and retail media network performance and unlock new revenue streams with real-time data and end-to-end measurement that seamlessly integrates with your existing tools.

Stand Out in a Competitive Landscape

Brands have limited ad spend, and budgets are only getting tighter. Make your RMN the one brands want to advertise with.
Increase ad revenue and advertiser confidence by providing better end-to-end ad performance measurement
with real-time data that goes beyond clicks and impressions.

Unlock Precision and Insight

Boost Ad Performance with Unified Tracking and Behavioral Insights

Surface unique tracking identifiers, like DSP-specific IDs, to enable accurate attribution modeling. Extend your advertisers’ reach through off-site campaigns, optimize targeting strategies, and deliver measurable results across platforms with a unified infrastructure.

Holistic Customer view

Uncover Deeper Insights Into User Journeys

Gain full visibility into impressions, clicks, and conversions with a unified data infrastructure and persistent identifiers that last 12+ months. Easily enrich your commerce or retail media network with cross-session, insight-rich behavioral data across your digital properties, including critical consent and identity information for better targeting.

Maximize ROAS for Advertisers

Real-Time Event Streaming for Optimized Ad Performance

Speed matters in advertising. Give advertisers real-time data to quickly identify top-performing ads and adjust underperforming campaigns, allowing dynamic ad personalization and up-to-the-minute campaign measurement. Enable advertisers to refine targeting, creative, and bidding strategies, ensuring every ad dollar is maximized for return on ad spend (ROAS).

MetaRouter enhances RMNs for top companies like Lyft with:

Comprehensive Identity Tracking

From anonymous to known, track users seamlessly across sessions and domains.

Optimized Attribution

Enable click and view-through tracking for precise measurement of on-site and off-site campaigns.

Scalable Integrations

Deliver data directly to brands (if desired) for immediate use in analytics and paid media.

Real-Time Data Streams

Immediate insights to improve campaign outcomes

Customizable Pipelines

Tailor data delivery to meet the specific needs of both retailers and advertisers.

Revenue Growth

Empower advertisers to make data-driven decisions that boost RMN spend and CPMs.

By enhancing data quality and reducing time-to-insight, MetaRouter empowers advertisers to optimize campaigns and retailers to grow their RMN revenue streams.

Safeguard User Data Across Your Network

Protect Your RMN with Privacy-First Infrastructure

With evolving privacy regulations like GDPR and CCPA, retail media networks need a compliant approach to data sharing. MetaRouter enforces strict governance and ensures that only consented, privacy-safe data is collected and transmitted—protecting both retailers and advertisers.

Boost Ad Personalization and Results

Personalized Ads That Drive ROAS

By leveraging high-quality first-party data and advanced user data enrichment, retail media networks can offer more effective targeting and engagement, better attribution, and higher ad performance, strengthening their competitive edge and maximizing advertiser ROI.

Maintain Complete Control with Private Cloud

Operate MetaRouter entirely within your private cloud environment, giving you full control over data security and compliance enforcement, while also ensuring competitors can't steal your data.

Plug-and-Play Data Delivery

Integrate seamlessly with leading ad platforms, DSPs, analytics tools, data warehouses and more with our large library of platforms. Whether you’re using Google, The Trade Desk, Amazon, or custom-built solutions, MetaRouter fits into your existing ecosystem to minimize friction and maximize data utility.

Real-Time Ad Performance

Deliver End-to-End Measurement to Brands

Say goodbye to fragmented data silos. Whether processing events in real-time or batching for scheduled delivery, you get full control over data distribution. Capture and route ad-triggered events in real time, ensuring accurate delivery to advertisers’ preferred storage or analytics platforms.

Take the Next Step

The future of commerce and retail media networks depends on better data collection, stronger compliance, and real-time activation. MetaRouter gives you the tools to deliver better ad performance, maximize revenue, and future-proof your data strategy.