A cdp's best friend
MetaRouter + CDP = a match made in heaven
Supercharge your composable stack by addressing some of the most pressing challenges facing customer data management today.
A real-time event tracking and identity solution for your CDP
MetaRouter ensures that your CDP works with the most consistent, accurate, and compliant customer event data possible by collecting customer information server-side.
This enables a significant boost in your CDP's event volume, larger addressable audiences (yes, including anonymous users), and improved activation of that data.
Marta Piotrowska
Director of Media, AI, and MarTech
Nic Zangre
VP of Customer Success and RevOps
Why Use MetaRouter for Your CDP?
- CDP receives clean and compliant customer data in real-time, without new site updates or libraries on your website
- All data processing to the CDP occurs within a private cloud environment
- This solution adapts to changes in the CDP’s data models and APIs without site updates needed
- CDP gets much more addressable user profiles and can more easily power anonymous activation
- Easily integrate with all third-party vendors for consistent and reliable data across your ecosystem
Closing the gap
The Missing Piece: MetaRouter
What This Means for You
Get More (and Better) Data Into Your CDP
MetaRouter's persistent identifiers ensure uninterrupted tracking and higher match rates across all browsers, overcoming ad blocker and browser limitations.
Activate Your Data in Real-Time
Stream real-time behavioral data directly to your CDP (or data warehouse), so you can activate on behavioral cues as they happen.
Increase Addressability
Leverage MetaRouter's unique IDs to boost addressability within your CDP, enabling highly segmented audiences with high match rates.
Ensure High Quality Data From the Start
Address data type mismatches and formatting concerns with in-flight transformations, ensuring that all your valuable data reaches its destination accurately.
Keep Your Data Safe
Bid farewell to data commingling issues and privacy concerns with our single tenant deployment, ensuring that each customer's data remains separate, preserving data integrity and privacy.
Track Users Across All Owned Sites
Maintain a seamless and consistent user experience by utilizing a single identifier across various brand sites enabling cross-brand retargeting and affinity analysis.
Improve Conversion Tracking and Accuracy
Mitigate data signal loss caused by ad blockers and tracking restrictions like Safari ITP, ensuring data collection remains unaffected.
Be Proactive About Compliance
Take precise control over behavioral data tracking, enforcing consent and validating future schemas to ensure compliance with regulations.
Easily Add Identity and Data Partners
MetaRouter’s configuration-based approach to integration allows for the quick and easy addition of other sources of identity and data.
Bridge the Gap Between Data Collection and Activation
MetaRouter seamlessly integrates with your existing infrastructure, offering tailored solutions for all of your composable stack needs. With robust data collection, validation, and compliance features, MetaRouter empowers businesses to make informed decisions and unlock the full potential of their customer data platforms.
There is a Better way
Take Back Control of Your Data Collection
A centralized platform with a single endpoint that captures, syndicates, and routes all data in a way that is transparent, consistent, and fully owned by you.
All while maintaining reporting parity with client-side tags.
Get Started Today
Ready to elevate your data strategy with MetaRouter? Contact us to learn how we can drive your business forward.