In the final quarter of 2024, MetaRouter introduced a suite of features designed to bolster data integrity, streamline deployment processes, and expand integration capabilities. These advancements aim to provide our users with more robust and efficient tools for managing their data pipelines.

Schema Enforcement

Maintaining consistent data quality is crucial for effective analytics and decision-making. Our new Schema Enforcement feature ensures that all event data conforms to predefined schemas, safeguarding downstream tools from unexpected changes. This enhancement not only improves data quality but also simplifies troubleshooting by providing real-time monitoring and actionable insights to address schema violations promptly. To find out more about Schema Enforcement check out our documentation.

Auto-Deploy Analytics.js Files to Cluster

Deploying tracking files manually can be time-consuming and prone to inconsistencies. Our new auto-deployment feature automates this process, significantly reducing deployment times and eliminating manual interventions. With this release, tracking files are programmatically accessible within your MetaRouter cluster, allowing your Content Delivery Network (CDN) to automatically fetch the latest versions. This ensures that updated configurations are delivered to your customers more efficiently. If you are interested in enabling Auto-Deploy for your organization, please reach out to your Customer Success Manager.

Top-Level Domain Cookies

To provide a seamless user experience, it’s essential to maintain consistent session tracking across various subdomains. MetaRouter now supports top-level domain cookies, enabling effortless session tracking whether users navigate between www.example.com, booking.example.com, or shop.example.com. For specific use cases, cookies scoped to subdomains and IndexedDB remain available as ID storage options. If you’re concerned about session tracking across subdomains, reach out to your MetaRouter Customer Success Manager to explore how this feature can benefit your setup.

New Integrations

Our platform’s integration ecosystem continues to grow with the addition of Blueshift and Adobe Analytics. These new integrations enhance your ability to deliver real-time, high-quality data for better personalization, marketing optimization, and deeper customer insights.

We’re excited to introduce our Blueshift integration, now available in beta. This integration facilitates seamless data delivery to Blueshift, empowering you to unlock advanced personalization and optimize your cross-channel marketing strategies. If you’re interested in leveraging this new capability, please contact your MetaRouter representative for assistance with setup and onboarding. Documentation

We’re thrilled to announce the beta release of our Adobe Analytics integration. This solution enables you to deliver event data directly to Adobe Analytics, providing deeper insights into customer behavior and enhancing decision-making processes. To explore this integration, reach out to your MetaRouter representative for guidance on getting started. Documentation

Upcoming Syncs

We are continually expanding our platform’s capabilities and are excited to announce upcoming syncs with Awin, RTB House, and Merkle. These syncs will further enhance your data integration options, providing more flexibility and control over your marketing and analytics efforts. Stay tuned for more details and documentation as these features become available.

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