This past quarter has been incredibly productive, with significant advancements in our platform’s capabilities. Explore MetaRouter’s latest product updates, including powerful Transformation Library and Custom Syncs for enhanced data control and flexibility:

Transformation Library

Introducing Transformation Library as part of MetaRouter’s Transformation Layer. This feature allows you to create reusable Lua Modules for precise data transformations, filtering, and mapping across pipelines and integrations. Write custom logic to streamline data integration processes, ensuring accurate data preparation before reaching downstream systems. Leverage Lua’s scripting capabilities with MetaRouter’s robust platform to enhance your data management strategy.

Custom Identity Syncs

Additionally, we are excited to unveil Custom Identity Syncs, a versatile solution for syncing third-party IDs using various methods such as Fetch, matchPixel, urlParams, localStorage, and First Party cookies. Connect to homegrown identity services or create custom syncs for downstream tools, enhancing your identity synchronization with the flexibility and control tailored to meet the unique requirements of your systems and workflows.

Create & Validate First-Party Domain TLS Certificates

Furthermore, the MetaRouter CLI now supports generating and checking first-party ingestion domains’ TLS certificates. Previously handled internally with a wait time of up to two weeks, this new capability allows CLI users to provision their own certificates in just a few minutes, significantly speeding up the process of spinning up new tracking domains.

Integrations

Our platform’s integration capabilities have also expanded with the inclusion of Clinch, Google Analytics 4 (Collect), Nextdoor CAPI, Snapchat CAPI, and Webhooks. These integrations empower you to optimize your advertising campaigns, community engagement, and data management with real-time delivery and enriched data for personalized and dynamic experiences.

Optimize your advertising campaigns with real-time delivery of enriched data, allowing for personalized and dynamic ad experiences. Elevate your marketing strategy by leveraging Clinch’s creative capabilities and MetaRouter’s robust data infrastructure. Documentation

Utilize the GA4 collect endpoint for advanced data collection and management. Achieve seamless data ingestion and real-time insights, enabling informed decision-making with greater accuracy. Documentation

Enhance community engagement and data management with Nextdoor’s CAPI integration. Seamlessly collect data and gain real-time insights from local communities, boosting your local marketing strategies. Documentation

Gain enhanced data collection and ad performance insights with Snapchat CAPI. This integration ensures seamless data flow and real-time analytics for more effective audience targeting. Documentation

We're thrilled to announce the integration of Webhooks with MetaRouter, offering real-time data delivery and enhanced automation capabilities. This integration enables seamless communication between your applications, ensuring instant updates and streamlined workflows. Elevate your data management and responsiveness with the powerful combination of Webhooks and MetaRouter's flexible infrastructure. Documentation