Over the last quarter, MetaRouter has introduced game-changing updates to simplify data control and boost performance. Dive into our latest enhancements, from user-friendly role-based permissions and integrated Playbook Filters to the new Event Debugger and cutting-edge integrations that refine your data strategy:

User Management

You can now use the MetaRouter UI to assign role-based permissions to users in your Organization. Currently available user roles include: Admin, Deployment Manager, Integration Manager and Read-Only. To find out more about these roles check out our documentation here.

Playbook Filters Now in the MetaRouter UI

Playbook filters allow users to deny or allow events from being sent via an integration based on conditions specified within the filter. They were previously excluded from the MetaRouter UI and could only be added and manipulated by downloading a playbook, adding your filter, and uploading the updated version. Now, Playbook Filters are available directly within the UI, saving playbook editors’ time and promoting transparency where playbooks are applied.

Event Debugger Now in the MetaRouter UI

The Event Debugger is a tool that gives a snapshot of events that are actually passing through MetaRouter clusters. It plays an important role in the troubleshooting process, allowing users to see how real data is behaving within the platform. While this feature was previously only available through the MetaRouter CLI, it is now available directly through the UI.

Integrations

Our platform’s integration capabilities have also expanded with the inclusion of Clinch, Google Analytics 4 (Collect), Nextdoor CAPI, Snapchat CAPI, and Webhooks. These integrations empower you to optimize your advertising campaigns, community engagement, and data management with real-time delivery and enriched data for personalized and dynamic experiences.

We are excited to announce a new integration with Snapchat's Conversion API (CAPI) through MetaRouter. This server-side integration allows you to send conversion events directly to Snapchat from your systems, enhancing data accuracy and performance tracking. By reducing reliance on client-side cookies, this integration improves attribution and ensures more reliable data collection. Documentation

Nextdoor CAPI (Conversions API) allows businesses to track and measure the effectiveness of their Nextdoor ads by directly sending conversion data from their server to Nextdoor. This integration helps improve ad targeting and performance tracking by providing more accurate and comprehensive data on user actions, such as purchases or sign-ups, ensuring that businesses can optimize their advertising strategies effectively. Documentation

MetaRouter's integration with Magellan AI enables you to use server-side data to track and optimize ad campaign performance, supporting media planning, market research, budget allocation, trend analysis, and strategic decision-making. This server-to-server connection ensures seamless data transmission, providing richer insights into podcast ad performance Documentation

X Ads - Web Conversions is a server-side integration that allows advertisers to directly send web conversion events from their servers to X Ads. This integration allows for accurately tracking and measuring the effectiveness of ad campaigns by capturing conversions, such as purchases, sign-ups, or other valuable actions, that occur in web environments. By using the X Ads Conversions API, advertisers can ensure more reliable data collection, better attribution, and enhanced optimization for their campaigns, particularly in environments where traditional tracking methods, like cookies, may be limited or less effective. Documentation

Syncs

These syncs allow the user to create their own sync based on the following syncing techniques

• Fetch Sync
• First Party Cookie
• Local Storage
• Match Pixels
• Namespace Data
• URL Parameters

Custom Identity Syncs offer you the flexibility to build and manage your own data synchronization methods tailored to your business needs. This feature empowers you to set up precise syncs using a variety of techniques, ensuring robust and consistent identity management across platforms. Documentation

Announcing an upgrade to our TikTok Sync: the integration of the TikTok Pixel (ttp) Cookie. This enhancement enables more accurate identity matching and conversion tracking, leading to improved campaign performance and better audience insights. Documentation