For IT & Engineering
Collect & Manage Customer Data with Confidence
As an IT or data leader, you balance safe, compliant data collection with accessible use across your organization. With a dedicated Customer Data Infrastructure, you can navigate this evolving challenge, boost data maturity, and future-proof your operations.
Remove Third-Party Tags with Minimal Resistance
Many IT teams are realizing that third-party tags present an unacceptable risk relating to (but not limited to) user privacy, website security, and compliance concerns. The relative free-for-all tag management approach has led to easy vendor implementations, but represents a privacy nightmare. IT teams are reining in the risk, but in the process are creating difficulties for those who rely on tags to prove marketing and advertising performance, run personalization campaigns, and other essential functions.
- MetaRouter eliminates third-party tagging for marketing and advertising tools.
- In place of tags, MetaRouter provides server-side tags that perform at parity with client-side tags for all purposes.
- This allows IT organizations to achieve their tag replacement objectives while providing a solution to marketing teams who require all of the functionality that client-side tags typically offer.
Filter, Anonymize and Control the Flow of Sensitive Data
While poor data management practices in the past haven’t caused much trouble, it’s clear that in today’s environment, mishandling sensitive customer data can have immediate drastic effects in the form of fines and the longer term impact of reduced trust with your brand.
- A CDI gives you the tools you need to effectively control the flow of any sensitive data.
- MetaRouter delivers easy-to-use data transformation, hashing, filtering, and mapping mechanisms.
- Ensure that your sensitive data is always shared in a deliberate and compliant manner.
Web Performance Teams Love MetaRouter
Website performance experts have spent years optimizing experiences to ensure the most seamless UX and best SEO possible. However, removing third-party tracking code has always been off-limits due to the significant impacts on marketing efforts that this would cause.
- Optimize and eliminate the amount of third-party javascript on your page
- Improve UX and SEO, bringing you ever closer to performance parity with performance juggernauts like Amazon.
- This allows IT organizations to achieve their tag replacement objectives while providing a solution to marketing teams who require all of the functionality that client-side tags typically offer.
Remove Third-Party Tags with Minimal Resistance
Many IT teams are realizing that third-party tags present an unacceptable risk relating to (but not limited to) user privacy, website security, and compliance concerns.
Reinventing Tagging with MetaRouter
The MetaRouter approach to CDI eliminates third-party tagging for marketing and advertising tools. In place of tags, MetaRouter provides server-side tags that perform at parity with client-side tags for all purposes.
This allows IT organizations to achieve their tag replacement objectives while providing a solution to marketing teams who require all of the functionality that client-side tags typically offer.
Maximum Performance Tracking
Because MetaRouter eliminates the effect of tag removal on marketing, you can finally optimize and eliminate the amount of third-party javascript on your page.
This brings significant benefits to UX and SEO, bringing you ever closer to performance parity with performance juggernauts like Amazon.
Democratize Your Customer Data
MetaRouter enables you to put strict controls around who can make changes to the website back-end environment. By routing all customer and behavior data collection server-side, individual teams and users can be granted permission to the integration configurations that they use, allowing them to move quickly without ever having to request that IT makes a configuration change.
