Boost Amazon Ads performance with MetaRouter’s official Conversions API partnership.

We’re excited to share that MetaRouter is now an official Amazon Conversions API (CAPI) partner, recognized in Amazon’s documentation as a supported third-party integration. This marks another milestone in our mission to help brands take complete control of their first-party data and unlock better outcomes from their marketing investments.

What is Amazon’s Conversions API?

Amazon’s Conversions API allows advertisers to securely import their first-party web, app, and offline events into Amazon Ads from trusted third-party data management platforms. By sending this data server-to-server, brands can ensure that critical customer actions are captured with accuracy and resilience, without relying solely on browser-side tracking.

Importantly, this integration powers Amazon Ads DSP, Amazon’s demand-side platform, which enables advertisers to measure and optimize off-Amazon conversions in addition to performance within the Amazon shopping experience.

With CAPI, marketers can:

• Improve campaign measurement by connecting real customer interactions with ad performance across Amazon Ads and DSP.
• Enhance optimization through more accurate signals that feed Amazon’s bidding algorithms.
• Build and refine audiences using durable first-party data rather than fragmented third-party cookies.
• Generate better reporting insights to understand how marketing spend drives outcomes both on and off Amazon.

Why MetaRouter as a CAPI Partner?

Being listed as an official CAPI partner means MetaRouter is validated by Amazon as a trusted provider for server-side data delivery. But it’s about more than just technical connectivity—here’s what sets MetaRouter apart:

• First-Party Control: MetaRouter deploys in your private cloud or VPC, meaning you own and control every piece of customer data before it reaches Amazon Ads DSP or any other destination.‍
• Precision and Flexibility: Configure exactly which events and attributes to send, ensuring data quality, compliance, and alignment with business goals.‍
• Privacy-First Infrastructure: Keep customer data secure with zero third-party storage or unnecessary exposure, helping meet both regulatory and internal compliance standards.‍
• Future-Proof Activation: As the industry shifts away from cookies and toward server-side activation, MetaRouter provides the infrastructure to adapt seamlessly across platforms, not just Amazon Ads, but your broader martech stack.

What This Means for Brands

With MetaRouter as your Amazon CAPI partner, you can create a stronger foundation for performance advertising:

• More accurate signals → smarter bidding and targeting across Amazon Ads and DSP
• Higher measurement fidelity → clear ROI insights on and off Amazon
• First-party identity resolution → durable audience strategies
• Private, compliant data routing → peace of mind for legal and governance teams

Get better results from Amazon Ads and DSP while keeping full control of your customer data.

If you’re looking to maximize the performance of your Amazon campaigns and build a future-ready data strategy, reach out to us to learn how MetaRouter can power your Conversions API integration.

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Frequently Asked Questions about MetaRouter and Amazon Conversions API

1. ‍What does it mean that MetaRouter is an official Amazon Conversions API partner?
   Being an official Amazon Conversions API (CAPI) partner means MetaRouter is recognized by Amazon as a trusted third-party provider for securely sending first-party web, app, and offline events into Amazon Ads. This validation ensures brands can use MetaRouter for accurate, privacy-first data activation.
2. How does the Amazon Conversions API help advertisers?
   Amazon’s CAPI allows advertisers to import first-party customer interactions server-to-server. This enables more accurate measurement, optimization, reporting, and audience building without relying solely on browser tracking or third-party cookies.‍
3. What types of data can MetaRouter send to Amazon through CAPI?
   MetaRouter can deliver first-party web events (page views, purchases, sign-ups), mobile app events, and offline conversions directly into Amazon Ads for campaign measurement and optimization.
4. What’s the difference between Amazon Ads and Amazon Ads DSP?
   Amazon Ads covers sponsored placements inside the Amazon shopping experience (e.g. Sponsored Products, Brands, Display). Amazon Ads DSP is Amazon’s demand-side platform for buying ads on Amazon properties and across the open web, and for tracking off-Amazon conversions. MetaRouter’s Conversions API integration is built to enhance measurement and optimization for DSP campaigns.‍
5. Why should brands use MetaRouter instead of relying on client-side tracking?
   Client-side tracking is increasingly limited by cookie deprecation, ad blockers, and privacy restrictions. MetaRouter enables server-side data delivery, ensuring higher accuracy, compliance, and durability while giving brands full control over what data is shared.‍
6. How does MetaRouter protect customer privacy with Amazon CAPI?
   MetaRouter deploys in your private cloud or VPC, meaning no customer data is stored or shared with third parties unnecessarily. Brands maintain full control of what is sent to Amazon, helping meet both regulatory and internal compliance requirements.‍
7. Can MetaRouter connect to other platforms beyond Amazon Ads?
   Yes. While Amazon CAPI is a major integration, MetaRouter is built as a composable, server-side data infrastructure that can connect to a wide range of destinations, including analytics, CDPs, ad platforms, and internal data systems.‍
8. How does MetaRouter improve campaign performance on Amazon Ads?
   By sending clean, accurate, and privacy-safe first-party signals, MetaRouter helps Amazon’s ad algorithms make better bidding and targeting decisions. This leads to smarter optimization, stronger audience strategies, and clearer ROI measurement.

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