‍
For User Identity Resolution

Bridge the Identity Gap with MetaRouter’s Sync Injector™

The Sync Injector empowers businesses to understand their entire customer base (known and unknown users), optimize marketing campaigns, and make confident data-driven decisions, all without relying on third-party tags.

"MetaRouter enables us to collect IDs in real time in the 1st party cookie domain, and provides an identity graph which allows us to sync together multiple IDs - all server side.
What this effectively means is that you can capture more traffic than most other technology vendors can, and when we sync with CDP's we can use this to start enabling larger and more effective segmentation strategies that can be deployed to downstream tools for enhanced analysis and targeting.
This has allowed us to better monetise and use data, as well as to increase the efficacy of other tools that we work with.

Alex Jacobson

Managing Director of Global Client Services

What Our Customers See
NO. OF EVENTS
+30%
ROAS
+20%
ADDRESSABILITY
3-5x
No More Identity Crisis

Fully Understand User Behavior, Even Across Brands

MetaRouter's Sync Injector™️ generates a cross-domain identifier for your users that is continuously maintained and synchronized as users visit any of your websites for a comprehensive view of all user behavior. The ID is readily accessible directly in the event stream, allowing you to use it immediately. No need for complicated and resource-intensive post-collection syncing with an identity vendor.

Learn More
Tap Into the Potential of Anonymous User Data

Unlock Anonymous User Addressability

Bridge the PII gap by automating the collection of vendor IDs, even for anonymous users, to create advanced marketing and retargeting campaigns around unknown visitors that were previously ignored. Our platform captures and enriches anonymous user interactions, transforming overlooked information into actionable intelligence–all without dependencies on third-party tags.

More Data, Better Activation

Improve Your Targeting and Segmentation Strategies

Elevate your marketing strategies by using the newly surfaced ID graph within your CDP or Data Warehouse to enable better activation of user data. Create unique segments and audiences (even for anonymous users) based on in-site behavior, then activate those audiences across respective platforms using their tracking ID instead of PII.

Accurate View-Through and Click-Through Attribution

Enhance Ad Performance Metrics

Traditional server-side tag managers only offer click-through attribution, missing out on crucial ad performance metrics. MetaRouter maintains view-through attribution measurement without 3rd party code, to capture the influence of ads that aren't clicked and re-surfacing comprehensive paid media ad targeting abilities.

Learn More
Overcome Publisher Suppression Rules

Fine Tune Your Ad Spend

Restricted by publisher suppression rules? Take control by building your own using the first-party data already at your fingertips. Our platform reduces tracking blockages for popular advertising vendors, ensuring comprehensive data collection.

Download eBook
Eliminate Third-Party Tags and Pixels

Improve Website Performance

SyncInjector eliminates the need for third-party code (pixels/tags) that have adverse impacts on overall page performance and can negatively impact SEO rankings and user experience. Get all the tracking and measurement accuracy without the added page bloat.

Learn More
Improve Data Privacy and Security

Enhanced Data Control

Third-party pixels and tags capture a wealth of customer data from your pages without your knowledge. From IP addresses, to form data, your customer data reservoir can be constantly leaking without your knowledge. By eliminating the need for third-party code combined with a server-side syndication mechanism, MetaRouter puts data control back in your hands.

Read Case Study

Discover the MetaRouter Difference

Unlock the full potential of your customer data with MetaRouter's powerful data infrastructure. Experience data-driven marketing like never before.

Discover Now