Enhanced Analytics Through Compliant and Unified Data Collection

Improve Identity Resolution and Attribution for GA4 + BigQuery

MetaRouter makes it easy to capture and surface ad engagement, impressions, and conversion identifiers (even for anonymous users) directly within your GA4 event stream. When paired with BigQuery’s advanced insights and AI modeling, MetaRouter’s ID graph enables a range of powerful strategies for optimizing campaigns, enhancing engagement, and deepening analysis.s

"MetaRouter’s Sync Injector addresses one of the most critical challenges in modern digital marketing: bridging the gap between anonymous and known users, without requiring PII.
This integration with Google Cloud Platform empowers businesses to fully understand user behavior, even across sessions and devices, and enriches their data for more effective targeting, segmentation, and attribution—all while maintaining privacy and compliance.
Together, MetaRouter and Google are delivering a powerful solution that allows businesses to connect anonymous and known user data, leverage deeper analytics, and have a comprehensive view of customer interactions for more informed decision-making and strategic growth."
Taige Eoff

Cloud Data and AI Lead at Google

Seamless Integration with Google Cloud

Transform Your Customer Data Management
with Secure Routing

With direct integration into Google Cloud, MetaRouter can securely sync external customer IDs and resolve identities while adhering to even the strictest privacy regulations. Plus, built-in validation and cleansing processes enhances your data quality without relying on personally identifiable information (PII).

Capture the Full Customer Journey

Complete Behavioral Insights in GA4 and BigQuery

The unified identity stitching provided by Sync Injector™ ensures that user journeys for both known and unknown users are accurately tracked, offering a complete view of user behavior across platforms from first touchpoint to conversion.  This improves the accuracy of cohort analysis, attribution models, and audience segmentation.

+25%
Retargeting Reach
+40%
in ROAS
98%
Data Enrichment Accuracy
Make Anonymous Visitors Addressable

Convert Anonymous Users Into Identifiable Profiles

MetaRouter enables targeting of previously anonymous users with cross-channel campaign attribution through advanced identity stitching, ensuring those customer signals aren’t siloed in GA4, but can be viewed as part of a larger, unified journey in BigQuery. Marketing teams can also leverage vendor-specific IDs for improved ad retargeting and customer journey insights in GA4.

Enrich Your Data for Smarter Decisions

Enhance Campaign Optimization and Attribution

By combining MetaRouter data with GA4 + BigQuery, organizations can leverage GA4’s reporting for high-level insights while using MetaRouter data to fill gaps in anonymous user behavior, cross-device and multi-session tracking, and attribution.

MetaRouter’s enriched data in GA4 feeds directly into BigQuery for advanced AI modeling and deep analysis, unlocking new optimization and engagement strategies for marketing and ad campaigns.

Boost Cross-Channel Attribution and Maximize ROAS

Unlock the Full Potential of Your Campaigns with Unified Identities

MetaRouter’s technology uses a consistent ID across all channels, linking user interactions into single, unified profiles. By enabling cross-device and cross-channel attribution in GA4 and BigQuery, MetaRouter minimizes data duplication and data loss, delivering a more reliable dataset for powerful analytics.

Privacy-First Data Routing for Modern Businesses

Seamless Integration with Google Cloud

Ensure compatibility across your GCP infrastructure and enhance your data pipeline with a quick, secure setup for scalable and efficient customer data management.

Google Cloud Ready

Direct integration with Google Cloud ensures smooth operation within your existing data environment.

Optimized for GA4

Sync Injector works seamlessly with GA4, enhancing data flow and validation.

Get Started Today

Unlock unified customer data and enhanced analytics with Sync Injector™ for GA4. Transform your data with enriched, privacy-safe insights across all platforms.

Unlock Enhanced Insights