Fortune 50 Site Speed Improvement Case Study
Much has been documented about the effect page latency has on e-commerce performance in terms of site engagement, conversion rates and revenue. Since Google began incorporating page speed (and more generally, user experience) into search engine rankings, many organizations have prioritized their websites' performance, especially on mobile. However, third-party javascript continues to be a key contributor to page latency.
The Impact of Browser Tags for One Fortune 50 Retailer
A Fortune 50 retailer came to us because theirwebsite wasn’t loading fast enough.They were losing steam in critical areas, like userretention, SEO rankings and revenue.
What impacted performance most? The marketing, advertising, and analyticstools they needed required 53+ third-partytags on their website.
Fortunately, The Solution Was Clear.
Through a private Google Cloud deployment of MetaRouter’s fast and flexible data routing platform, they moved the vastmajority of third party tags off the page and onto our server side integrations, improving page load time by ~700ms.
Increased Data Accuracy Across Partners
An average of 35% variability exists across third party tools. With MetaRouter, variability was reduced to 1%.
To learn more about MetaRouter, contact us to solve your biggest customer data challenges.