What Google's Third-Party Cookie News Actually Means for Your Organization and What You Need to Do

Google's recent announcement that third-party cookies are here to stay has left many organizations scrambling to understand its implications. But fear not! We're here to help you navigate this new terrain.

Join us for an exclusive webinar featuring Greg Brunk, our Head of Product and Florian Delval, Director of Product Marketing at ActionIQ, as they dive into the latest “curveballs” from Google, to:

• Unpack the Announcement: We'll dissect Google's decision to keep cookies, analyzing developments in Chrome, Privacy Sandbox, and the role of "additional privacy controls" like IP protection in Incognito mode.
• Assess the Impact: Gain a clear understanding of how Google's update affects your current digital strategies, including data collection, anonymous addressability, and ad targeting.
• Build Your Roadmap: Get tactics to adjust your marketing approach and ensure compliance with evolving regulations while maximizing optionality.
• Future-Proof Your Strategy: Get expert insights into what the future holds for advertising and see how you can stay ahead of the curve.

Whether you're looking to refine your data strategy, enhance your privacy practices, or simply stay informed, this webinar is your go-to resource for navigating the new era of digital marketing.

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