Are you ready for 2025?

Can anybody in marketing really be ready for 2025? So much is moving so quickly with AI. And despite copious quantities of BS hype flying around, there are real changes happening in martech that you should be on top of.

But fret not! Scott Brinker (chiefmartec) and Frans Riemersma (MartechTribe) are ready to guide you through the changes and share with you the ground truth about how marketers and martech stacks are adapting to generative AI today.

In this online event, Scott and Frans will share their latest research, covering topics such as:

• Challengers vs. incumbents in the martech landscape
• The explosion of democratized, AI-created custom software
• New "service-as-a-software" options in marketing operations
• The modern data stack feeding marketing's AI capabilities
• The potential for a parallel "universal content layer"
• Data and API composability as building blocks for AI agents
• Results from the most detailed survey yet of generative AI use cases in marketing — what's being used, tried, or avoided

By attending this presentation live — or catching it on-demand later — you'll also be one of the first to get a copy of the accompanying 100-page report they've written, "Martech for 2025".

Following their keynote, Scott and Frans will also host candid interviews with experts from our five sponsors — GrowthLoop, Hightouch, Metarouter, Progress, and SAS — to tap their unique perspectives on these changes. No sales pitches. Just sharp conversation with five industry pioneers.

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