Advertising
Acuity Ads (illumin)
The Acuity Ads advertising automation platform, illumin, enables you to find your highest-value customers and target them with precise advertising, all within a visualized advertising journey canvas.
Why Acuity Ads+ MetaRouter
Use MetaRouter to send a real-time, high-quality customer data stream to illumin without the use of third-party tags. Inform your media plans, drive insights and perform optimizations with better data, while maintaining advertising addressability.
MetaRouter
Acuity Ads (illumin)
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Acuity Ads (illumin)
with MetaRouter
- Up to 30% more data into Acuity Ads compared to third-party tags
- Server-side event stream that enables real-time journeys
- First-party, parameter-by-parameter control over data sent to Acuity Ads
- No Acuity Ads or other third-party tags required
