Customer Data Platform
Lytics
Lytics is a Customer Data Platform built to personalize customer experiences with data-driven behavioral and intent-based triggers. Unify Customer 360 profiles, create rich audience segments, analyze audience data, and more to drive customer experiences.
Why Lytics + MetaRouter
MetaRouter's Customer Data Infrastructure is the perfect compliment to Lytics' CDP. Send real-time page and behavioral data to Lytics for profile enrichment along with third-party identifiers that help further unify audiences, drive addressability for anonymous users, and more.
MetaRouter
Lytics
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Lytics
with MetaRouter
- Up to 30% more data into Lytics compared to other third-party tags & streaming platforms
- Server-side event stream that enables real-time customer journeys
- First-party, parameter-by-parameter control over data sent to Lytics
- No Lytics or other third-party tags required
