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Personalization
Moloco Commerce Media
Moloco Commerce Media (MCM) is a commerce media platform that leverages retailer’s first-party data and machine learning to deliver highly relevant ads, optimizing ad performance and personalizing user experiences.
Moloco Commerce Media offers real-time bidding, ad delivery, and performance insights for retailers and advertisers.
MetaRouter facilitates server-side event collection through Moloco's Events API, enabling secure and reliable data transmission to Moloco's infrastructure. Customers can use this integration to capture critical shopper behavior and event data for campaign optimization and personalization.
MetaRouter
Moloco Commerce Media
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Moloco Commerce Media
with MetaRouter
- Improved Personalization: Send behavioral data to Moloco Commerce Media for targeted ads and optimized bidding.
- Identity Persistence: Maintain consistent user identifiers using the
anonymousIdas the persistent device ID. - Simplified Server-Side Integration: MetaRouter handles event delivery, reducing client-side complexity.
