Advertising
Roku
Roku Ad Manager allows clients to programmatically purchase Roku inventory and reach users on the Roku platform.
MetaRouter's Roku integration allows users to send data to Roku to track advertising campaigns.
Roku TV advertising is a form of advertising that uses Roku streaming devices to deliver targeted ads to viewers. It allows advertisers to reach viewers on their TVs with targeted ads based on their viewing habits. Advertisers can also use Roku TV advertising to reach viewers on other streaming devices, such as Apple TV, Amazon Fire TV, and Chromecast. Ruko’s integration will allow client to track connected TV spend to online transactions.
MetaRouter
Roku
Documentation
Get a step-by-step guide on how to setup this integration
Benefits of Using
Roku
with MetaRouter
- Up to 30% more data tracked compared to third-party tags, enhancing personalization data & opportunities
- All customer data events and attributes unlocked for custom event mapping and transformation
- No effect on website load latency
