Server-side tags are more critical — and simple — than ever
Discover the importance and simplicity of server-side tag management in Greg Brunk's latest article on MarTech Series. Addressing myths about complexity, cost, and data governance, Brunk highlights recent advancements making server-side tagging accessible and beneficial for data quality, performance, and compliance. Essential for navigating privacy regulations and Google's third-party cookie deprecation
In his article on MarTech Series, Greg Brunk, MetaRouter's VP of Product, discusses the critical importance and simplicity of server-side tag management. He addresses prevalent myths and misconceptions that hinder its adoption, such as its perceived complexity, cost, and impact on data governance. Brunk emphasizes that recent advancements and user-friendly platforms have made server-side tagging more accessible and beneficial, offering better data quality, performance, and compliance compared to traditional client-side methods. He argues that adopting server-side tagging is essential in the face of evolving privacy regulations and the impending deprecation of third-party cookies by Google.
For more details, you can read the full article.