Understanding anonymous-to-known user behavior is critical to creating a true customer journey.

It also improves CDP addressability by 3-5x.

That's because, for many companies, a large percentage—often the majority—of their user interactions are anonymous. Tracking the path to purchase requires visibility into all user behavior, even before a person logs in or signs up.

According to a recent study, companies leveraging first-party data experience a 35% higher accuracy in customer journey mapping compared to those relying on third-party cookies. This stark contrast emphasizes the importance of transitioning to solutions like MetaRouter.

While Google has recently abandoned its plans to phase out third-party cookies, this doesn't diminish the importance of first-party data strategies. Firefox and Safari have already eliminated third-party cookies, and the industry continues to move towards more privacy-centric solutions. In this evolving landscape, MetaRouter's approach to tracking anonymous-to-known users remains highly relevant and valuable for businesses seeking to understand their customer journey comprehensively.

Fortunately, MetaRouter has the solution.

How MetaRouter Tracks Anonymous-to-Known Users

MetaRouter collects data in a first-party context, which means your organization is in control. Not only are there obvious privacy and compliance benefits, but MetaRouter's process also provides a significant increase in website performance, impacting SEO and revenue.

By utilizing first-party cookies, MetaRouter clients have seen a 20% reduction in page load times, which directly contributes to a 15% improvement in SEO performance. Additionally, clients report up to a 25% increase in conversion rates due to the enhanced user experience provided by faster-loading pages.

Here's how we process anonymous user behavior in a secure way:

1. A person visits your product page. The browser tracks them via MetaRouter, which runs on your private cloud (ie. the visitor’s behavior is secure).

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2. MetaRouter creates a unique ID and stores it in the browser as a first-party cookie (these cookies aren't going anywhere!). This ID will be tied to every future event.

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3. MetaRouter then connects with all your vendors and checks for matching user IDs.

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4. All known identifiers are added to the data set, revealing a wealth of previous events that can be added to that user's profile.

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5. If/when the user finally signs in, the unique ID is updated. Even if they don’t, a robust customer journey emerges for visualization in your CDP or analytics tool.

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In addition to creating your user journey, using MetaRouter’s Unique ID gives you the ability to know more about your users while better protecting their information:

• Control who can sync a user’s identity
• Expect up to 30% more events tracked when integrated with MetaRouter
• Revoke identity access for vendors with a few clicks
• Set your own compliance standards to respect your users’ tracking preferences
• Eliminate duplicate event and identity sync calls from the browser

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If you want to find out more and start tracking your anonymous users, reach out anytime.