London, UK – January 10th, 2023 – In response to the ever-evolving challenges posed by cookie deprecation, MetaRouter, the privacy-centric, first-party data collection and integration platform, has officially announced its strategic partnership with Acxiom, a leading figure in the customer intelligence space. This collaboration aims to empower brands to navigate the changing landscape by redefining their first-party data strategies in a privacy-centric way.

The integration of MetaRouter's robust data delivery capabilities with Acxiom's extensive integration expertise forms a dynamic synergy. Together, they assist brands in developing bespoke marketing technology stacks and fine-tuning first-party data strategies. The overarching goal is to provide streamlined data management, advanced analytics, and uphold ethical data practices, thus enabling clients to maximize the potential of their owned data.

Working in tandem, Acxiom and MetaRouter have already embarked on projects with several clients, addressing the pressing need for resilient first-party data strategies. This partnership reflects a commitment to innovation and client success in an era marked by digital transformation.

By harnessing MetaRouter's data delivery capabilities alongside Acxiom's integration expertise, the partnership aims to empower brands in refining their first-party data strategies and building customized marketing technology stacks. Acxiom and MetaRouter, working in synergy, provide efficient data management and advanced analytics while upholding ethical data practices. This collaborative approach enables clients to unleash the full potential of their owned data, leading to more informed decision-making, precise marketing reach, and enhanced customer trust and return on investment.

Already making strides, Acxiom and MetaRouter are actively collaborating with a growing number of clients to address the pressing need for robust first-party data strategies. The partnership looks forward to delivering transformative outcomes for clients by combining Acxiom's customer intelligence cloud capabilities with MetaRouter's cutting-edge data infrastructure.

Jonathan von Abo, VP of Alliances for EMEA, echoes this sentiment, stating, "We're honored to partner with Acxiom, a company known for its expertise in data-driven customer intelligence. Combining our first-party data collection capabilities with Acxiom’s commitment to helping brands deliver tailored customer experiences promises to be transformative for our clients. We look forward to our collaboration and bringing innovative solutions for a constantly changing landscape."

Jason Skelton, Head of European Partnerships at Acxiom, emphasizes the importance of this collaboration: "As adtech and martech increasingly converge, we needed a partner who shared our belief in the value of first-party data and the vision to bring these two worlds together. By collaborating with MetaRouter, brands can leverage our customer intelligence cloud capabilities across advertising and marketing efforts, optimizing first-party data strategies to drive those personalization events that customers expect today. Through this partnership, we're not just adapting to change – we're shaping the future of customer engagement."

The MetaRouter and Axciom partnership signifies a commitment to providing clients with cutting-edge solutions amid the evolving digital landscape. As the world bids farewell to traditional cookies, these two industry leaders are paving the way for brands to embrace change, harness the power of first-party data, and enhance customer engagement in a meaningful way.

For more information on the Acxiom & MetaRouter partnership, and to read the full release click here.